Nowadays, products and services are joined inextricably to each other. The market no longer asks for physical products, but services for improving their own operation. The most recent development is that the services are marketed more prominently than the physical products. The product is worth nothing without the related service. Examples are:

• One no longer sells a copier but the service to be able to copy where depreciation, paper, toner and service are calculated in the price of one copy.
• Digital televisions will not be sold without the common availability of digital programs. Cooperation for the development of standards and promotion is for this a necessity.
• Service providers sell mobile telephones. The additive function for making photographs has only meaning when one is able to send this photograph in a message. This also applies to SMS and e-mail services.
• The availability of "track and trace" for parcel shipments is for the customer a component of the service, which can only be realised by an intelligent infrastructure (internet site, scanners, databases).
• The Public Transport chip card is a technical development (system, administrative settlement, security) in order to facilitate the accessibility of several public transport services with improved services to the traveller in a competitive market.
• The availability of domotica (home automation) offers chances for the development of new services (care, comfort, energy, entertainment), where also intelligent appliances and infrastructure are required.

Firms with a mutual interest in success have to cooperate for the development of new services or to improve the existing ones. Service organisations must review their "products". When a service needs a physical product, the ownership of this product should possibly be financed alternatively. Service innovation requires organisations from different branches to work together for developing new product-market-combinations.

Initiators of new services or improving the existing ones should examine the support of intelligent products. Entrepreneurial partners must take the challenge of service optimisation for customer's satisfaction thus generating more turnover in alternative distribution channels.

Cordia Product Realisatie B.V. can support you for...


• Analysing the development constraints of the new or improved services
  
• Having a mutual scope both for the technical and non-technical partners
• Producing the multidisciplinary demands both internally and externally
  
• Producing and controlling the project definition, planning and budget
  
• Controlling the proceedings and anticipating on development threads or chances
• Supporting the implementation tests
  
• Having in mind that the developments must be beneficiary for all co-operative partners