Market acceptance is essential for a successful introduction of the innovation. This acceptance is dependent not only on the end user benefits, but on the positioning of the innovation as well. This positioning has an external aspect (competition) and an internal aspect (product range, high-end/low end).

Business Development ensures that the innovation will fulfil the market demand. Furthermore, the innovation must be presented to each player in the distribution chain appropriately. The organisation of the distribution chain defines the price proposition to the end user. Success is dependent on an excellent performance of each link in the value chain. Just one weak link can cause the failure of all in the value chain. Business Development should, therefore, have a scope on re-organising the value chain with each innovation.

Cordia Product Realisatie B.V. supports you by...


• producing business plans and feasibility studies
• contacting potential clients and commercialising the new product / market combination
• Initiating patent applications and strategic protection of knowledge
• planning the substitution of redundant products and planning introductions in the existing product range sequentially
• finding commercial and technical partners for the introduction of the innovation
• providing you with new concepts and innovation possibilities